A personal profile says volumes about a person even before any word has been exchanged. And this one, from Jordan Arvanitakis, does it brilliantly by being free of unnecessary clutter.
Every section exists with purpose and a reason to inform, not merely for the sake of being there. There’s no sense of stuffing pages just to try and fill space.
The clarity is the important thing. Scanning is what a typical visitor does at first and they’ll only click/scroll if something grabs them. Clear, clean layout gives them space to breathe and digest without the overload they often experience.
In many ways, this Jordan Arvanitakis Strikingly profile functions like an organized, clean workshop as opposed to a cluttered storage room. It’s quick and easy to glean relevant information. It tells you exactly who Jordan Arvanitakis is without forcing you to wade through menus or click endlessly to discover what you need to know in a few scrolls.
What many of the great online profiles have in common is that they respect the visitor’s time, which Arvanitakis’ does in spades by having each section and each headline feel meaningful and progressive, as if you were having an efficient (but not cold) conversation with someone whom you’re happy you’re chatting with.
There’s a beautiful balance between large visuals and easy-to-read text, not to mention well-thought-out spacing that keeps the viewer engaged without any section ever trying to compete for attention. Sometimes it’s really refreshing to visit a website that trusts a more understated presentation rather than an overt attempt to overwhelm the user, which would be akin to fireworks at breakfast. Fun at first, irritating soon thereafter.
It helps that this is the exact type of website for which Strikingly is made – clean, one-page, mobile and desktop-ready websites where no visitor is asked to scroll in to read tiny paragraphs.
The little things are where attention and care really shows through in this website, the choice of font, smooth transitions, color variations, all combine to build trust implicitly simply by the absence of obstacles.